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Whatever online business you are running or starting you will want to create products that are going to be profitable. When it comes to building an online business I believe that there are specific types of products that will bring in the most revenue. In this article I want to discuss these.

Information

The first thing to note is that when people search for things online they are generally searching for help with how to do something or they are looking for information that will help them to understand something better.

The Internet is a huge source of information and that is the main reason why people use it. To get information.

Therefore when you are running an online business and producing products online the best types of products that you can produce are information products. Selling information online has become hugely popular because you can generate profits fairly easily.

The most important criteria you need in order to profit from information is to produce information that people want and are demanding and that people are actually willing to spend money in order to access it.

Instant Information

I have explained why information sells well on the Internet but there is another the reason why information products are so profitable. It is because they can be downloaded immediately.

The other reason why people go online and search for help is because they want that help or that information as quickly as possible. They want to be able to get their hands on it straight away.

By creating information products that can be downloaded in a digital format you are able to fill the demand for instant help.

Types of information product

There are different formats that you can create your information product in:

You can write the information and then save it as a PDF file that can be sold as an e-book. You could upload your document file and publish it on the Kindle publishing platform where it will be converted into a Kindle book.

You could record the information to produce a training program. You would create an MP3 file that people can then download and listen to wherever they are.

If you are trying to demonstrate how to do something that people really need to see then you can just video that demonstration. You would create a video file such as an MP4 and people would be able to download that and watch it straight away on their computer.

Before you dive into the details of your next presentation and start preparing your PowerPoint and stressing about how it will go…

Stop.

Ask yourself a more important question.

A question that far-too-few people ask.

How will I earn their attention?

Because if they aren’t paying attention, your message will be lost.

This has always been an important question, but in our frantic, internet and gadget-filled lives, it is now absolutely critical.

If you don’t earn their attention, email, Twitter or something else will.

Here is the bottom line – the best presentation in the world is meaningless if no one is listening.
Answering our question then: “how will I earn their attention?” is critical to our communication success (and let’s face it, our ego too). Here are some ways to do exactly that…

It’s about earning, not getting. Let’s start with the question itself. Most people, if this even crossed their minds, would think about how they can get someone’s attention. You really want to earn it. You don’t want people to feel tricked or duped. You don’t want to get their attention and then not deliver (more on that later). If you want people to put down their phones and listen to your message, you must come to this task with the goal to serve them and their needs. Think about how to earn their attention, which requires you to do the next point…

Put yourself in their shoes. This isn’t about what excites you about the topic or what you think is important. (You’ve been to plenty of presentations where the expert cared, but you saw no relevance, right?).

Repeat after me: This isn’t about me; it’s about my audience. So get to know their situation, their needs, their interest, and their perspective. There is more you want to know (and I will highlight them before we are done), but this is a good start. Remember you are giving the presentation for their benefit, so everything about your design and delivery needs to be about them.

Attention follows interest. Think about it. You will partly watch the TV while you do something else, until YOUR show is on. You will listen-with-one-ear to the lunchtime conversation until it is important to you.

Attention is a valuable commodity; it is the use of the finite resource of our time. You will earn people’s interest once they are interested in what the topic means to them. Which means you must put yourself in their shoes and get to know their needs so you can address them directly. When people know that what is coming is of interest to them, they will listen. So make sure you let them see that connection.

The data alone won’t do it. Sorry to all of the data wonks and people who consider themselves critical thinkers; the data is important, but alone it is never enough. Human beings are emotional beings and so to earn attention (and therefore interest), we must do more than craft the perfect logical argument or the most beautiful pie chart. Let people see, or help them discover what is in it for them, and why this should matter to them. Think about human needs and not just logic. When you do that, you will earn their attention and be more excited to share with them too.

Pain before pleasure. Study after study shows that people would rather avoid loss than hope for gain. We remember negative things longer than positive ones. We buy more aspirin than we do vitamins. So when people see how your message will remove pain, stress or frustration, they will be more attentive. If you can help them avoid uncomfortable or unsavory things, they will more likely be with you. This one is hard to remember if you are a generally positive person, or if you are motivated by the possibility of gain. Even if that is you, remember the mantra, remove pain first, then extol the positive possibilities.

It’s the message, not the tactic. There are plenty of tactics that might be a big enough surprise to get people to listen to you at the start. While a tactic like the right joke, a simple magic trick or banging your shoe on the table (a la Nikita Khrushchev), might be enough of a pattern interrupt for people to look up and listen, it isn’t enough to hold them with you for the message you want to share. After all, you don’t really want them to remember the joke but miss your message, do you?

For your next presentation, start with these ideas and your strategies for using them, not by firing up PowerPoint. It will seem like it is taking you longer at first, but you will get a much better result when you are through.

Power point offers many features and tools that further add to your presentation and make it more effective. When used appropriately these help the speaker to address the audience better and communicate information in a better way. Try and minimize the text and stress on using more and more images, designs and graphics. There are many formats and diagrams to align and place the text and content. Here are listed a few of them to enhance your presentation:

Pyramid Diagram: One of the Seven Wonders of the World, this amazing pyramid is an ideal option for one and all. This triangular prism is perfect to depict upward or downward flow of information, levels or indicate stages. What more, it gives you a three dimensional look, thereby making it unique and amazing to look at.

When you want to address growth or percentages in your content, the pyramid design is ideal. You can also increase the width and length of the design as per your needs and also add colors to it as per the requirements of the presentation. Further, you can add voice or animation to highlight a particular or important point. To avail this feature, all you need to do is simply download it and include in your presentation and get good reviews about the same.

Stairs Diagram: This diagram is one of the most simplest and easy to use and understand. This is mostly used to depict an upward rise like say level or organizational structure from executive to the CEO or product development stages and so on. You can also edit and change the diagram as per your need and customize it accordingly. The user can also add little animation effect wherein the steps appear one by one at a time and surprise the audience with this small trick. The Steps diagram that can spice up your presentation is just a download away!

Bricks Diagram: If you thought stairs was easy wait till you use the bricks diagram. This simple design is also used to indicate upward progression. You can use it for foe variety of instances like growth of an executive in a company or growth of a particular department. One can also use it depict various aspects of a trainees personality so the HR can identify training needs if any.

These entire tools are meant for convenience and aid of the presenter that make life easy for him and improve the appearance and quality of the presentation. You can feed the data easily and the audience will find it easier to understand the concept when presented visually. Complicated and complex data can be simplified with these features. All you need to do is download it get well versed with it and apply it effectively to all your presentations and be applauded for it.

You can also seek expert guidance and they will help you in setting templates with tools so you can use it in future and up-coming presentations. One can also browse through variety of websites for additional help.