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If you do not yet have bespoke presentation products for your business including presentation folders, ring binders and clipboards then you are missing out. There are many ways that bespoke presentation products can help your business, and here are three reasons why you should not miss out on the opportunities they present.

1. Distinguish Yourself from the Crowd

Your brand is unique so you should make sure it stands out from the crowd. By making use of interesting designs and copy you can make them more attention grabbing so that they become a talking point at industry fairs and events. Don’t miss out on the branding opportunities that your presentation items can provide.

2. Take Advantage of Sales and Marketing Opportunities

There are some great marketing opportunities to be had from all of your presentation products including presentation folders, ring binders, clipboards and A4 folders. Imagine an industry fair where you hand out folders to all your clients and contacts. They will take them away with them and you’ve just got some free advertising. If they are quality, well made products then they will last even longer.

You could even add messages such as details of your latest offers along with a telephone number – you may be surprised by just how far your marketing message can travel.

Or you could choose to add something memorable such as a catchphrase or slogan that helps it to stand out further. If your clients have other contacts who might want to do business with you then they could use your branded presentation products to get in contact with you.

3. Create a Professional Image

Nothing creates a more professional image than a branded presentation folder or other presentation products. It immediately states that you are a business which cares about its image and this will help you to get taken more seriously and impress your clients and customers.

If you make sure your presentation products are of a high quality, well designed and good to hold and touch then these little touches can go a long way. You wouldn’t write a letter without headed paper, so why miss out on the opportunity to look even more professional with bespoke presentation items.

Conclusion

Don’t Miss Out on Bespoke Presentation Products

There are too many benefits of bespoke presentation products to miss out on for businesses of all sizes. Don’t allow yourself to miss out on the great opportunities to look more professional, distinguish yourself from the crowd and market your brand further through personalising your ring binders, presentation folders, A4 folders, clipboards and other presentation products.

Little things can hurt sales presentations. Here are 7 common mistakes if you are aware of them beforehand are easy to correct.

Sin #1 – Show an organization chart and tell the history of your department. Out of some misguided sense of direction, some salespeople feel compelled to show you, as the very first thing, an organizational chart of their department and where it fits into the grand scheme of things back at headquarters.

The irony is that they think they’re giving a good presentation and telling you just what you want to know. In fact, the people most interested in an organization chart are the people on the organization chart. And the only people who are interested in the history of a department are the people in the department.

Sin #2 – Do not explain the reason your “subject” has value to the audience. What may be obvious to you may not be obvious to your audience. People need a strong reason to listen and need to be told these reasons early on. Tell them why they should listen. What will they personally gain from listening.

Sin #3 – Use a presentation designed for one audience for an audience of ten or more.

Each presentation needs to be rethought as to how it applies to the new audience. Saying things that don’t apply to the new audience can greatly affect your credibility and lose the opportunity to show your sensitivity to their needs.

Sin #4 – Tell the audience more than they want to know. This sin is worse than just boring an audience – it is self-defeating. Look at it this way. You have heard 100s of presentations. Have you ever sat through a presentation and at the end of it heard someone say, “It was a great presentation, but it was too short.” No, people are more likely to say that it was terrible and too long.

Sin #5 – Turn the lights out and show slides or transparencies while reading a script. Dark rooms and barely seen speakers diminish a presenter’s effectiveness.

Sin #6 – Read verbatim every word on every visual. If your entire presentation consists of nothing but reading verbatim every word on every visual, then the audience can with good reason say, “I don’t have to come to your meeting. Just mail me a copy of the handout. I can read”.

Sin #7 – Do not rehearse – play it by ear. If you want to stumble, fumble, and sing off key, this is a sure way to do it. Presenting is easy to learn but hard to do. And that means rehearse, rehearse, rehearse.

The most important part of a presentation is the close, where you either accomplish your objective or you don’t. Do they believe? Do they agree? Will they commit? Will they act? Will they order? The answers to these questions tell you how well you accomplished your objective. The objective is a statement at the beginning – the audience gives you their answer at the end.